About Us

Welcome to CuddleCare

Cuddlecare was essentially started as a Cloth Diapering brand to provide moms with an Eco-friendly option to disposable diapers. We realised that new age moms cared a lot about the plastic waste that was being generated by the use of disposable diapers and that made them choose Cloth diapers. We felt that if that is the emotion that they function from, wouldn’t they just love to buy more sustainable products for their children?

We believe that by offering moms more options of earth friendly products, we are setting the tone for a change in buying and consuming pattern of the whole family.

Therefore, we have now diversified our offering to include other earth friendly, personal care products especially for kids and babies to set the tone for choosing sustainable products, from the early years of their lives.

With Cuddle care products we want to reach out to every member of every family and make choosing sustainable products a natural buying behavior.

Cute Models
Cute Models
From our in-house Design and Creative studios to our monthly birthday cupcake breaks. We love to build moments.
Awesome Products
Awesome Products
From our in-house Design and Creative studios to our monthly birthday cupcake breaks. We love to build moments.
Best Quality
Best Quality
From our in-house Design and Creative studios to our monthly birthday cupcake breaks. We love to build moments.

Our Story

Cuddle Care is spearheaded by Founders, Shruti Uday Bajoria and Gunjan Bagaria.

Shruti has done her Economic Hons from Pune and is a Post graduate in Fashion Marketing from New Delhi. Having dabbled in the field of fashion for many years, she started feeling uncomfortable by the waste generated by fast fashion everyday. It did not resonate with her beliefs anymore. She was in a constant battle with herself and wished to do something more meaningful, more sustainable with her work. She felt that she just didn’t want to leave a better planet for her child but also a better child for the planet.

It started with her making small, conscious choices in her own life like switching to Soap bars, Shampoo bars, Bamboo toothbrushes, Cloth diapers and Reusable bottles. With multiple lockdowns in the last year, she began toying with the idea of starting an Eco-friendly brand for kids. While discussing the idea with her long time best friend, something clicked and Cuddlecare was born. Since then, Cuddle care has been the dream that they have envisioned together.

Gunjan, also a Post graduate in Fashion Marketing was working full time as the Category Manager of a national clothing brand. She worked days at her job and nights for cuddle care relentlessly for months before finally handing in her resignation to take up Cuddlecare full time. Gunjan is excellent with numbers and is known for her negotiation and people skills. She heads the Suppy Chain and logistics aspects of the brand while Shruti manages the creative and marketing aspects.

Their dream to come together for a project that makes the future brighter is now being realised through the launch of Cuddlecare.

2